♡ 100% of all sales are being donated to Fire Victims ♡

2020 Australian Fires Appeal

Australia Burns @dale_appleton


Australia is on fire

How can we help?


In response to @lisamessenger's call to action, Pure You, our parent company is donating 100% of sales to help the efforts of @foodbankaus and will be sending much needed toiletries items for the victims of the fires.  We have significantly reduced prices across our entire store and hope to entice you all to buy as much as you can, so that we can donate as much as we can.  You read that correctly, 100% of our sales will be used to purchase toiletries for hampers being sent directly to the fire victims. ♡

If you don't want one of our bralettes, we are also taking donations directly to help the efforts, please use the below link or contact us for bank details. PayPal Me

I have been scrolling through social media, horrified at all the devastation.  It's time for action, immediate action.  Please help raise as much as we can to give much needed necessities to those who have lost everything.

Here are some other useful links if you wish to donate to other causes.














[UPDATE 9th January]

As I scroll through Insta, my heart aches for the loss of wildlife. I saw a video yesterday of a koala being rescued and it absolutely broke my heart. If you manage to come across one, keep your sound muted. I donated to the NSW organisation for Wildlife rescue (WIRES) over the weekend. They have raised $10 million which is absolutely EPIC! Yesterday, I read that the same type of organisation in Victoria, Wildlife Victoria is nowhere near that amount. Victoria is set to lose as many wildlife, if not more. They need all the help they can get. Please consider a donation, anything is wanted - no matter what the amount. It all adds up. xo

You can also donate directly to Wildlife Victoria here;


and of course the phenomenal donation effort by Celeste Barber